Case Study: Coaching Culture
The Effect of Culture Coaching in Re-training Workplaces for Enhanced Team Performance
Coaching culture is a holistic and strategic means by which to trigger bigger and wider changes in an organisation. See for yourself how the BOLDLY approach to building coaching culture was able to help this specific company improve their staff and their operations as a whole.
The Need
The client had been using external coaches for several years, but with no formal metrics for measuring ROI. Coaching was demonstrated as a large line item on the P&L, sometimes sitting with HR and sometimes in the business. There was no means to understand the effectiveness of this spend, or how it compared to other development initiatives such as training. The client wanted to consolidate the cost of their coaching, bring it into a consistent procurement and operating model, and ensure the standards of the coaches were benchmarked for ongoing transparency of coaching impact.
The Insight
Getting a tighter approach to coaching culture was critical for this organization, not only because the spend and quality wasn’t being measured, but also because the business was due to go through several specialized transformations in its key functions, and coaching was seen as a vehicle to deliver this effectively. Measuring the coaching culture within the organization was important at the outset, so we could partner on change-readiness. By running a diagnostic on the current-state coaching culture we were able to:
- Assess Effectiveness Of Current Coaching: Measuring the coaching culture allowed us to assess the effectiveness of their coaching initiatives and determine whether they are achieving the desired outcomes.
- Identify Development Needs: By understanding the developmental themes across the organisation we were able to form a point of view on change readiness and key skills and competencies gaps to be addressed prior to or in parallel with transformation.
- Priming Cultural Transformation: By reading key staff for coaching, we were priming them for the upcoming business transformation. Identifying key influencers in the leadership team and other SME posts allowed us to recommend targeted coaching interventions related to the change about to commence.
Assessing the coaching culture gave us insights that later helped to drive cultural transformation, and provide feedback for continuous improvement to the business.
The Solution
BOLDLY reviewed the financial spend versus outcomes of the coaching initiatives, and produced insights for the client regarding return on investment. Several suggestions were raised to impact the outcome of coaching immediately. Through this we were also able to propose three new models for operating the coaching spend within this organization, and collaborated with procurement to design this process in alignment with the company's evolving policies. The models included dispersed, hybrid, and highly centralised coaching operating models, which the client was able to consider in terms of the pros and cons in conjunction with their broader HR transformation model.
The Result
The client now has visibility of their coaching spend and standards of delivery. They have a clear pathway to mature their coaching culture, including technology and coaching models to be implemented across their coaching pools. All systems and processes have been established to track spend, ROI and coach quality, and consistent vendor agreements have been established for all coach partners globally. BOLDLY conducts a yearly review to ensure the coaching operating model is still fit-for-purpose for the company.
Interested in BOLDLY’s coaching culture offering? Here’s some more resources:
- Our Services: https://boldly.app/building-coaching-culture
- Building An Effective Model for Coaching Return On Investment (ROI) https://boldly.app/blog/building-an-effective-model-for-coaching-roi
- The Contentious ROI of Coaching https://boldly.app/blog/the-contentious-roi-of-coaching
For a detailed understanding of how these programs can be tailored to your specific needs, reach out to us at connect@BOLDLY.app. Your step towards this investment could redefine the future of leadership within your organisation.
